The Medium Is The Message

“The medium is the message” is a phrase coined by Marshall McLuhan (he predicted the web 30 years before it was invented), meaning that the form of a medium embeds itself in any message it would transmit or convey, creating a symbiotic relationship by which the medium influences how the message is perceived.

Marketing and sales today are about transmitting or conveying exciting, clear, persuasive messages that require strategies companies use to improve engagement, which fosters growth and accelerates profit. Accurate Media’s capabilities are extensive. We use both traditional and non-traditional marketing and sales best practices to help ensure your success.